EFEKTIVITAS TRANSFORMASI JUAL BELI DIPASAR TRADISIONAL STUDI KASUS EDUKASI PASAR PON DAN LEGI JOMBANG

Abstract

The transformation of traditional market transactions has become an important issue in the digital era due to changing consumer behavior and technological progress. This study aims to analyze the effectiveness of trade transformation at Pon and Legi Markets in Jombang using a qualitative descriptive approach. Data were collected through interviews, observation, and documentation to understand how traders and buyers adapt to digitalization. The findings indicate that digital education improves competitiveness, transaction efficiency, and market reach. However, challenges remain, including limited digital literacy and supporting facilities. Overall, digital transformation in traditional markets is considered quite effective, especially when supported by continuous training and mentoring. This research is expected to contribute to local government and market stakeholders in developing policies that promote digitalization based on Islamic economic principles.

Keywords: Transformation, Traditional Market, Digitalization, Islamic Economics.