IMPLEMENTASI MANAJEMEN RESIKO PADA USAHA UMKM Pada TAHU BAROKAH DI KECAMATAN MOJOAGUNG

Abstract

Abstract: The purpose of this study is to analyze the risks and implementation of risk management in the Tahu Barokah business in Mojoagung sub-district. The research method used is field research, collecting authentic data objectively. The approach used in this study is qualitative research using a phenomenological approach, employing data collection techniques such as interviews, observation, and literature study. The results of the research show that the Tahu Barokah industry has great potential in the future. The prospects are said to be quite good because the marketing process has not encountered any significant obstacles, and in fact, producers are overwhelmed by the abundance of tofu orders, resulting in insufficient production capacity. However, there are several unfortunate aspects of the Barokah Tofu Industry, namely the lack of attention to competition analysis, marketing, market segmentation, personality and office equipment, and promotion.

Keyword: Business Risk, Risk Management, Barokah Tofu SME