Transformasi Digital Desa Pakukerto melalui Pengelolaan Website dan Pemberdayaan UMKM

Abstract

This community service program aims to enhance village governance capacity and local economic empowerment through the development and management training of a village website in Pakukerto Village, Sukorejo District, Pasuruan Regency. The program supports village-based digital transformation and community-centered development in line with the President’s Asta Cita agenda. This community service activity adopts a CBA participatory approach with a case study design. The implementation stages include program planning, collection of village and MSME data, development of a village website, training on website management for village officials and MSME actors, as well as monitoring and evaluation. Data were collected through participatory observation, semi-structured interviews, documentation, and pre-test and post-test assessments to measure participants’ capacity improvement. The results indicate that the developed village website functions effectively as an integrated information center, combining village profile data, public services, tourism information, and a digital showcase for local MSME products. The training activities significantly improved participants’ digital literacy and technical skills. Furthermore, the website contributed to improved transparency of village governance, more efficient dissemination of public information, increased community participation, and broader promotion of local MSME products. The originality of this community service lies in the integrated model that combines digital infrastructure development, capacity-building training for village officials and MSME actors, and the utilization of a village website as a simultaneous instrument for governance improvement and local economic strengthening. This model can serve as a replicable best practice for implementing smart village initiatives and community-based national development in accordance with the Asta Cita agenda.