Edukasi dan Implemantasi Peningkatan Promosi Penjualan Keripik Pare Selama Pandemi

Authors

  • Rizza Fatma Aulia Universitas Maarif Hasyim Latif
  • Inaya Shofatul Qoiriyah Universitas Maarif Hasyim Latif
  • Atiqah Qothrun Nada Universitas Maarif Hasyim Latif
  • Muhammad Bagus Sugiyanto Universitas Maarif Hasyim Latif
  • Sri Wahyuni Universitas Maarif Hasyim Latif
  • Lusiana Wati
  • Muchammad Ari Fachrudin Universitas Maarif Hasyim Latif
  • Afiyah Kurniyah Universitas Maarif Hasyim Latif
  • Beni Saputra Universitas Maarif Hasyim Latif
  • Anita Suprihatiningrum Universitas Maarif Hasyim Latif
  • Dedi Hidayat Universitas Maarif Hasyim Latif
  • Dony Perdana Universitas Maarif Hasyim Latif

DOI:

https://doi.org/10.32764/abdimasif.v3i3.3313

Keywords:

UMKM, Digital Marketing, Rebranding

Abstract

This community service activity is carried out with the aim of increasing product awareness and increasing sales by utilizing the development of digitalization technology. This community service is carried out using a qualitative descriptive method with data collection methods in the form of surveys and observations. The community service activities include preparation and implementation of activities with program outputs including education about NIB, education and implementation of digital marketing and product re-branding to support sales and increase customer awareness.

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Published

2022-12-26

How to Cite

Aulia, R. F. ., Qoiriyah, I. S. ., Nada, A. Q. ., Sugiyanto, M. B. ., Wahyuni, S., Wati, L., Fachrudin, M. A. ., Kurniyah, A. ., Saputra, B. ., Suprihatiningrum, A. ., Hidayat, D. ., & Perdana, D. . (2022). Edukasi dan Implemantasi Peningkatan Promosi Penjualan Keripik Pare Selama Pandemi. Jumat Informatika: Jurnal Pengabdian Masyarakat, 3(3), 121–123. https://doi.org/10.32764/abdimasif.v3i3.3313

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Articles