Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis

Pengaruh Soft Skill, Hard Skill, dan Pengalaman Organisasi terhadap Kesiapan Kerja Mahasiswa Institut Bisnis dan Teknologi Kalimantan

Nanda Agustina, Fadma Yulianti, Mahyuddin, Rizky Nastiti — Mon, 18 May 2026 00:00:00 +0000

This study aims to analyze the influence of soft skills, hard skills, and organizational experience on the work readiness of students at the Kalimantan Institute of Business and Technology. This research employs an associative quantitative (explanatory) approach with a questionnaire method. The research sample consists of 65 respondents selected using a census sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The partial statistical test results indicate that soft skills and hard skills have a positive and significant effect on students' work readiness, while organizational experience has a positive but non-significant effect. Simultaneously, the three variables significantly influence students' work readiness. The coefficient of determination R2 of 0.748 indicates that 74.8% of the variation in work readiness can be explained by these three variables, while the remaining 25.2% is influenced by other factors outside the research model.

Culinary MSME Sustainability: Financing, Trust, Networks, and Adaptation

Rani, Suhardi, Mat Amin — Sun, 17 May 2026 00:00:00 +0000

This study aims to examine the effect of access to financing, consumer trust, and business networks on the sustainability of culinary MSMEs in Bangka Belitung, with adaptation strategy as a mediating variable in the post-pandemic era. This topic is important as culinary MSMEs face sustainability challenges due to changing consumer behavior, limited resources, and dynamic market conditions. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with 189 respondents. The results indicate that consumer trust and business networks significantly influence adaptation strategy, while access to financing shows a weaker effect. Furthermore, adaptation strategy emerges as the most dominant factor influencing business sustainability and serves as a partial mediator between the independent variables and sustainability. These findings highlight that MSME sustainability is not solely determined by resource availability, but by the ability to strategically adapt to changing business environments.

Pengaruh Keamanan, Kepercayaan dan Gaya Hidup Terhadap Loyalitas Pengguna e-Wallet di Kota Banjarmasin

Salsadila Zahra Ananda, Fadma Yulianti, Ibrahim Daud, Lydia Goenadhi — Sun, 17 May 2026 00:00:00 +0000

This research focuses on how security, trust, and lifestyle relate to the loyalty of DANA e-wallet users in Banjarmasin City. A quantitative approach was applied by distributing a survey of 68 DANA users selected based on domicile, age, and usage intensity criteria. Responses were collected using questionnaires and then tested through a multiple linear regression model with SPSS version 25. The analysis found that security has not become a significant factor in maintaining user loyalty. In contrast, trust and lifestyle have significant effects. Overall, the simultaneous test shows that the three variables still contribute significantly to user loyalty. These results indicate that loyalty is not sufficiently explained by security aspects alone, but also by users’ confidence in the service and the suitability of application features with daily activity patterns. These findings place trust and service relevance as important elements in maintaining DANA user loyalty. However, these findings should be read by considering the characteristics of the respondents who were dominated by young users, so generalization to all DANA users in Banjarmasin City needs to be carried out carefully.

Psychological Factors as Mediators of Cultural, Social, and Personal Influences on Purchase Decisions among Miniso Consumers in Malang City

Sun, 17 May 2026 00:00:00 +0000

The growth of modern lifestyle retail has changed consumer behavior patterns. This study examines the influence of cultural, social, and personal factors on the purchasing decisions of Miniso consumers in Malang City, with psychological factors as a mediating variable. A quantitative explanatory–predictive approach was applied using data from 100 respondents selected through purposive sampling. Data were collected through Likert-scale questionnaires distributed via Google Forms and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that cultural and social factors have positive but insignificant effects on purchasing decisions, while personal factors significantly influence purchasing decisions. Social and personal factors also significantly affect psychological factors, whereas cultural factors do not. In addition, psychological factors significantly influence purchasing decisions and mediate the effects of social and personal factors. These results support the Stimulus–Organism–Response (S-O-R) theory, emphasizing that purchasing decisions are shaped through consumers’ internal psychological processes before resulting in behavioral responses.

Pengaruh Influencer dan Fear of Missing Out (FOMO) Terhadap Minat Beli Produk Fashion UMKM di Kabupaten Sidenreng Rappang

Sat, 16 May 2026 00:00:00 +0000

This study was motivated by the increasing use of social media, which influences consumer behavior, particularly through the role of influencers and the Fear of Missing Out (FOMO) phenomenon. The study aims to analyze the influence of influencers and FOMO on the purchase intent of MSME fashion products in Sidenreng Rappang Regency. The research method employed was a quantitative approach using an associative research design. The research sample consisted of 99 respondents selected using purposive sampling. Data collection was conducted via a questionnaire using a Likert scale. Data analysis techniques included validity and reliability tests, classical assumptions, and multiple linear regression using SPSS. The results indicate that influencers and FOMO have a positive and significant effect on purchase intent, both partially and simultaneously. The coefficient of determination (Adjusted R-squared) value of 0.654 indicates that 65.4% of the variation in purchase interest can be explained by these two variables. Thus, marketing strategies based on influencers and FOMO are effective in increasing consumer purchase interest.

Etika Bisnis Islam Memoderasi Pengaruh Tarif dan Persaingan Bisnis Terhadap Kesejahteraan Sopir Berbasis di Kota Parepare

Aldi Jayansyah, Arwin, Zainal Said, Sulkarnain — Sat, 16 May 2026 00:00:00 +0000

This study examines the role of Islamic business ethics in moderating the influence of tariffs and business competition on the welfare of intercity public transportation drivers in Parepare City. Using a quantitative approach with an associative research design, data were collected from 100 respondents through purposive sampling techniques. The data were obtained using Likert-scale questionnaires and analyzed using PLS-SEM. The results indicate that tariffs (β = 0.342; p < 0.05) and business competition (β = 0.369; p < 0.05) have a positive and significant effect on drivers’ welfare. In contrast, Islamic business ethics does not have a significant effect either directly or as a moderating variable (p > 0.05). This condition occurs because the practice of Islamic business ethics among drivers has not been implemented consistently and remains limited to conceptual understanding rather than practical application. The R² value of 0.230 indicates that the model explains only a small proportion of the variation in welfare, suggesting that other factors outside the model still play a more dominant role. These findings imply that economic factors, such as tariffs and competitive dynamics, are more influential in determining drivers’ welfare than normative factors. This study provides important implications for the formulation of fair and sustainable tariff policies and competition management.

Interaksi Fundamental ICR dan DER Terhadap Harga Saham Properti dengan Moderasi BI Rate

Inu Yuwan Fatoni, Mifta Hulaikah, Eryul Mufidah, Aris Zulianto — Sat, 16 May 2026 00:00:00 +0000

The property sector is an industry that is very sensitive to monetary policy, but share price dynamics often show anomalies relative to fundamental indicators in volatile market conditions. The novelty of this research lies in testing the Moderated Regression Analysis (MRA) model to reveal the extent to which monetary policy (BI Rate) is able to moderate the influence of internal financial fundamentals (ICR and DER) on stock prices amidst massive government fiscal intervention. Taking the focus on the property sector on the Indonesia Stock Exchange for the 2020-2024 period, the research sample was determined using a purposive sampling approach which produced 100 observation data. Empirical findings confirm that although the model is tested simultaneously feasible (Sig. 0.025), partially only the Debt-to-Equity Ratio (DER) has a significant negative impact on stock prices. On the other hand, the Interest Coverage Ratio (ICR) and BI Rate do not have a significant direct contribution. The crucial results of this research reveal that the BI Rate failed to play a moderating role, which indicates the existence of a "decoupling" phenomenon or a break in monetary policy transmission in the capital market. This proves practically that government stimulus policies (such as VAT DTP and LTV relaxation) as well as fixed interest debt structures for property issuers are much more dominant in reducing market sensitivity to interest rate fluctuations. This research provides a new contribution to the financial management literature by proving that in conditions of crisis or economic recovery, investors tend to ignore external monetary signals and consider real solvency risk (DER) as the main indicator of asset valuation.

Positioning QRIS Within Global Retail Payment Systems: Comparative and Regulatory Perspectives

Dian Fitriarni Sari, Dwi Bayinah Wulandari, Innaniar Kultsum — Sat, 16 May 2026 00:00:00 +0000

The transformation of digital payment systems is driving cross-border transactions. This study analyses the position of QRIS as Indonesia’s national digital payment standard within the global landscape of retail payment systems, using qualitative methods with a comparative and regulatory approach. This approach is employed to compare the regulatory structure, operational model and governance of QRIS with other global payment systems. The main variables in this study include the regulatory framework for payment systems, transaction cost efficiency, system interoperability, cross-border settlement mechanisms, digital and regulatory sovereignty, and cross-jurisdictional supervisory integration. This study contributes to the literature on how QRIS is strategically positioned within the dynamics and structure of the international payment system as a national QR-based payment standard, and expands cross-border schemes through Regional Payment Connectivity and Local Currency Transactions. QRIS has the potential to serve as a strategic alternative to global infrastructure through cost efficiency, high interoperability, and local currency-based settlement.

Valuasi Ekonomi Objek Wisata Pantai Air Manis di Kota Padang dengan Metode Biaya Perjalanan

Yulia Sinta, Efni Cerya — Thu, 07 May 2026 00:00:00 +0000

This study aims to estimate the economic value of Air Manis Beach using the Travel Cost Method (TCM) and to analyze the factors influencing tourist visit frequency. This study employs a quantitative approach using data collected through a survey of 100 respondents. The analysis was conducted using multiple linear regression to identify the effects of travel costs, income, age, travel distance, education, and gender on visit frequency. The results indicate that travel costs have a negative and significant effect, while income has a positive and significant effect on visit frequency. Meanwhile, the variables of age, travel distance, education, and gender do not have a significant effect. The coefficient of determination (R²) value of 0.210 indicates that the model explains 21% of the variation in visit frequency. Based on the TCM approach, the estimated economic value of Air Manis Beach is Rp278,843,899,090.91 per year. The positive consumer surplus indicates that the benefits perceived by tourists are greater than the costs incurred. It is hoped that the results of this study can serve as a basis for the sustainable management and development of tourist destinations.

Pembentukan Customer Loyalty Restoran: Peran Gastronomy Experience, Service Quality, dan Customer Satisfaction

Kathleen Alexandra, Jessica Felicia Soesanto, Adrie Oktavio — Sun, 03 May 2026 00:00:00 +0000

The escalation of growth in the culinary industry in the Surabaya region has triggered a significant intensity of competition, making customer retention a crucial issue, especially in the gastronomic restaurant sector. This study is oriented toward examining the impact of gastronomy experience, service quality, and customer satisfaction on customer loyalty. Through a quantitative approach, a purposive sampling technique was applied to involve 180 participants as the research sample. Data collection was conducted using a 5-point Likert scale questionnaire, which was then analyzed using the PLS-SEM method. The research findings demonstrate that customer satisfaction is positively and significantly influenced by gastronomy experience and service quality. In the context of this study, service quality has a stronger influence compared to gastronomy experience. Furthermore, a positive and significant effect was also found in the relationship between customer satisfaction and customer loyalty. The conclusion of this study emphasizes that, based on the perspective of Stimulus-Organism-Response (SOR) Theory in the gastronomic restaurant ecosystem, the formation of customer loyalty is projected to be more dominantly driven through the stimulation of service quality and the perception of customer satisfaction.

Digital Storytelling sebagai Pra-Pengalaman: Bagaimana Narasi Digital Membentuk Niat Kunjungan dalam Pariwisata Heritage

Catharina Aprilia Hellyani, Mar'atul Fahimah, Agni Malagina — Sun, 03 May 2026 00:00:00 +0000

Tourism marketing has increasingly shifted from attribute-based perspectives toward experience- and meaning-oriented approaches, particularly in heritage tourism. However, limited empirical attention has been given to how tourism experiences are pre-constructed through digital narratives at the pre-visit stage. This study examines how digital storytelling operates as a pre-experience mechanism shaping visit intention in heritage tourism, by integrating perspectives of tourism experience, motivation, destination knowledge, and attitude toward destination. Adopting an interpretive qualitative approach, the study was conducted in Lasem, a community-based heritage city in Rembang Regency, Central Java, Indonesia. Data were collected through group deep interviews involving five informants comprising heritage practitioners and community actors in Lasem, and were analyzed using thematic analysis. The findings reveal that visit intention is shaped by the alignment between digital narratives and lived heritage experiences, which subsequently influences tourists' attitudes and intentions to visit or recommend the destination. Theoretically, this study extends understanding of tourism experience construction at the pre-visit stage. Practically, the findings offer strategic implications for destination managers to develop authentic digital storytelling that aligns with actual on-site experiences in community-based heritage destinations.