https://ejournal.unwaha.ac.id/index.php/jurnal_penelitian <p>INCOME: Innovation of Economics and Management is a scientific journal published by the Institute for Research and Community Service (LPPM), KH University. A. Wahab Hasbullah Jombang. INCOME: Innovation of Economics and Management aims to provide information from the results of research in the field of management and development.</p> LPPM Universitas KH. A. Wahab Hasbullah en-US INCOME: Innovation of Economics and Management 2797-0450 https://ejournal.unwaha.ac.id/index.php/jurnal_penelitian/article/view/4628 <p>The purpose of this study research is to analyze the use of E-Commerce in consumers&nbsp; MSMEs which is based on the current development of globalization and its impact on technological progress and economic income. Analysis used to identification of the internal and external environment of culinary MSMEs. The Analysis we use in the study is qualitative research combined with descriptive analysis of the depiction of the object study in depth. So,&nbsp; a depiction of the object study can be provided. This data collection method is through survey information, and interviews. The results of this research show that e-commerce can provide broader information about culinary MSME products. An E-commerce system can also be a promotion for culinary MSME business actors to the establishment of buying&nbsp; online.</p> Rahma Alia Rutinaias Hoholongan Erlangga Aldi Pratama Maulana Akbar Muhammad Arifin Alfaqih Herlando Hosea Alang Zulfikar Copyright (c) 2024 INCOME: Innovation of Economics and Management 2024-06-29 2024-06-29 4 1 1 5 10.32764/income.v4i1.4628