ISTISMAR

STRATEGI PEMASARAN BERBASIS DIGITAL SYARIAH DALAM PROMOSI PRODUK DI BANK SYARIAH INDONESIA

2024-12-09T07:58:37+00:00

The purpose of this study is to determine and explain the sharia-based digital marketing strategy used to promote products at Bank Syariah Indonesia (BSI) KCP Pasuruan Balaikota. In today's digital era, BSI must utilize technology to promote its sharia-compliant products to a wider audience, while adhering to sharia principles. This research uses a case study method with a qualitative approach. Data were collected through observation, in-depth interviews, and documentation. This study found that BSI KCP Pasuruan Balaikota uses different digital strategies such as social media, mobile banking application, and official website to promote and educate customers. BSI also considers sharia compliance in marketing materials and works with sharia influencers to build public trust. This method has been successful in increasing customer knowledge and interest in shariah-compliant products. According to this study, using organized and shariah-compliant digital marketing can be a better option to advertise Islamic banking products in Indonesia.

KESADARAN HUKUM PELAKU USAHA/UMKM TERHADAP KEWAJIBAN PRODUK BERSERTIFIKASI HALAL DI INDONESIA

2024-12-11T11:42:38+00:00

This study aims to analyze the level of legal awareness of business actors, especially MSMEs, towards the obligation of halal certification in Indonesia. The method used is a literature study from journals accessed through the Publish or Perish application with sources from Google Scholar and Semantic Scholar. Through a comprehensive literature review from various scientific journals, it was found that the legal awareness of business actors regarding halal certification is still relatively low. Some of the factors that affect include a lack of understanding of halal certification regulations, the assumption that the halal certification process is complicated and requires a large cost, and the lack of supervision and law enforcement from the government.

BLOCKCHAIN DALAM EKONOMI ISLAM

2025-01-04T08:44:26+00:00

Blockchain is currently being talked about a lot, especially architecture with cryptocurrencies. In the development of sharia finance, public enthusiasm for sharia economic practices and innovation in sharia services such as fintech has an important role. The aim behind this research is to understand the Islamic views on Blockchain. In this research, data collection was carried out using the library research method, where information was obtained through literature review from various sources such as books, journals, regulations and other scientific writings. This research uses a descriptive qualitative method approach. The development of sharia finance in various fields, including banking and non-banking, is also driven by enthusiasm for sharia economic community practices and various sharia service innovations such as fintech. The use of blockchain technology in the sharia financial sector can be realized by implementing smart contracts in sharia banking activities, optimizing zakat collection, increasing the benefits of waqf, creating halal value chains, and applying blockchain technology to retail sukuk bonds.

UPAH PERSPEKTIF ISLAM DALAM PENGEMBANGAN EKONOMI

2025-01-04T09:27:10+00:00

Religion as a from of belief is part and core of the existing set of values and becomes culture or costums in society.
Religion is a series of plans for behavior based on values and rules.Economics is used to study human behavior in using scarce resources to produce goods and services that humans need.The relationship and position between the development of religion and rising economic standards is very relevant,the relationship can also influence each other. The problem in paying wages is the perspective of enterpreneurs and the government towards workers who only use it as a means of production, capacity and attracting investment.For enterpreneurs, wages are part of production costs,so expenses must be calculated as economically as possible and their use maximized to increase productivity and work ethic. In fact, for workers, wages are very useful income to meet their needs. This is based on Marshall's theory that setting a minimum wage allows workers to improve their nutrition so that in the long term they can increase their productivity. Meanwhile, wage determination in Islam is based on work services us usefulness and benefits of a person's energy and based on the burden in life .

EFEKTIVITAS DIGITAL PAYMENT UNTUK MENJAGA PORTOFOLIO KEUANGAN STUDI KASUS QRIS BANK SYARIAH INDONESIA DAN BANK MUAMALAT

2025-01-04T14:51:20+00:00

Efektivitas adalah suatu ukuran yang menyatakan seberapa jauh suatu program dari segi kualitas, kuantitas dan waktu yang telah mencapai tujuannya. Tujuan penelitian ini untuk menganalisis bagaimana efektivitas digital payment meningkatkan portofolio keuangan perbankan syariah dan pengaruh digital payment QRIS serta strategi yang tepat untuk memanfaatkan peluang implementasi QRIS pada bank syariah. Metode yang digunakan adalah kulitatif dengan pendekatan deskriptif. Sumber data berupa data primer dan sekunder dengan studi wawancara dan observasi. Hasil penelitian menunjukkan Bank Syariah Indonesia (BSI) dan Bank Syariah Muamalat memiliki pengaruh yang signifikan dalam meningkatkan efisiensi transaksi, memperluas jangkauan, kecepatan transaksi. Strategi mengatasi peluang implementasi dengan cara membangun kepercayaan nasabah, keamanan transaksi dan transparansi biaya. Data penelitian untuk mengamati keefektivitasnya qris untuk menjaga portofolio keuangan perbankan syariah

ANALISIS PENERAPAN HIBAH PRODUKTIF MELALUI PEMBINAAN MAHASISWA WIRAUSAHA (P2MW) 2023

2025-01-04T14:55:16+00:00

Penelitian ini bertujuan untuk menganalisis apakah penggunaan dana hibah yang diperoleh pihak Dimension Lab sudah sesuai dengan syarat yang ditentukan oleh Kemendikbud Ristek kepada P2MW. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan mengumpulkan data yang bersumber dari wawancara dengan pihak Founder Dimension Lab dan studi dokumen. Hasil penelitian menunjukkan bahwa penggunaan dana hibah oleh pihak Dimension Lab sudah sesuai dengan syarat yang ditentukan oleh Kemendikbud Ristek kepada P2MW berdasarkan Buku Pedoman Program Pembinaan Mahasiswa Wirausaha (P2MW) 2023. Selain dana yang diberikan, pihak P2MW juga memberikan coach atau mentor yang bertujuan untuk mengarahkan dan membimbing pihak Dimension Lab dalam menjalankan usaha.