PENGARUH FITUR SYARIAH DAN KEPERCAYAAN TERHADAP KEPUASAN MAHASISWA EKONOMI SYARIAH DI SUMENEP DALAM MENGGUNAKAN BYOND BY BSI

Abstract

Abstract: This study aims to analyze the influence of sharia features and trust on the satisfaction of Islamic Economics students in Sumenep when using the Byond by BSI application. The research background is based on the rapid growth of digitalization in Islamic banking services, which still faces challenges in terms of literacy, inclusion, and user satisfaction. Byond by BSI is introduced as an innovative digital platform that integrates sharia principles into various features, making it important to examine its relevance to student satisfaction as digital natives who are critical of Islamic values. This research applies a quantitative approach using primary data collected through questionnaires distributed to students who have used the application. The findings reveal that sharia features play an essential role in creating transactional convenience aligned with Islamic values, while trust acts as a fundamental factor that strengthens acceptance and satisfaction. The study contributes theoretically to the literature on customer satisfaction and provides practical implications for BSI in strengthening sharia-based service strategies relevant to the needs of young generations.

Keywords: Sharia features, Trust, Student satisfaction, Digital banking, Islamic Economics.