Jumat Ekonomi: Jurnal Pengabdian Masyarakat

Peningkatan Pendapatan Keluarga Melalui Pelatihan Wirausaha Produk Olahan Makanan

2022-11-20T01:33:58+00:00

Family income is one of the important things that needs to be increased as an effort to improve welfare. This community service is carried out through three stages, namely design, implementation of activities, and evaluation. Community service activities with PKK partners in Dukuharum village, Megaluh sub-district, Jombang district, East Java, in the form of entrepreneurial training for processed food products for housewives attended by 30 people, had a positive effect on efforts to increase family income.

After implementing entrepreneurial training for processed food products for housewives as an effort to improve the family economy in Dukuharum village, Megaluh sub-district, Jombang district, East Java, it has increased the knowledge of housewives about entrepreneurship and culinary business opportunities and has helped increase the income of housewives through business. home or culinary business.

Keywords: Training, Entrepreneurship, Products, Income

Pelatihan Kewirausahaan Pembuatan Keripik Usus Guna Meningkatkan UMKM di Desa Tejo Kecamatan Mojoagung Kabupaten Jombang

2024-03-21T03:14:17+00:00

Program pengabdian kepada masyarakat yang penulis gunakan adalah pelatihan kewirausahaan pembuatan keripik usus guna meningkatkan umkm didesa Tejo dengan sasaran program ibu PKK, karang taruna, fatayat di lingkungan tempat tinggal mahasiswa. Tujuan dari adanya program ini adalah untuk menambah wawasan atau pengetahuan masyarakat di desa Tejo dalam memanfaatkan limbah ayam yang jarang dipakai menjadi produk bernilai ekonomi jual. Di desa Tejo mayoritas bermata pencaharian petani, buruh pabrik , pedagang,, peternak. Di desa Tejo Kecamatan Mojoagung Kabupaten Jombang ini yang paling terkenal dibidang pertanian dan juga dibidang perternakan ayam. Metode pelaksanaan menggunakan langkah sebagai berikut: Survey lokasi di desa Tejo, perencanaan program, penelitian pustaka untuk materi yang digunakan selama pengabdian. Dengan ini dapat menjadi tambahan perekonomian didesa Tejo dengan menjual keripik usus dan juga meningkatkan UMKM didesa Tejo yang telah berkembang sejak dulu didesa ini.

Pelatihan Pemasaran Digital Bagi Pelaku UMKM Desa Dukuhmojo-Mojoagung Menggunakan Media Sosial WhatsApp dan Instagram

2024-02-26T03:43:06+00:00

Advances in information technology have had a significant impact on various aspects of life, one of which is the economic sector. Buying and selling activities are one of the main components of economic activity. Initially buying and selling activities depended on conventional markets which were carried out directly. However, with the development and advancement of technology, buying and selling activities have become more common and efficient. One sector that carries out buying and selling is Micro, Small and Medium Enterprises (UMKM). Along with advances in technology, MSME players should also adapt the form of marketing and sales they carry out, namely by making optimal use of digital marketing. As an effort to help UMKM carry out digital marketing, community service activities are carried out in the form of digital marketing training. Partners in this activity are MSMEs in Dukuhmojo Village, Mojoagung District, Jombang Regency, East Java. This community service activity is carried out using the Asset Based Community-Driven Development (ABCD) method. Adopting this method, community service activities are carried out in the form of training for partners, with a focus on digital marketing using social media Instagram and WhatsApp media. The results of the activity show that the training is effective in increasing partners' knowledge about digital marketing. Apart from that, MSME players stated that they were helped by the assistance from the service team, especially in terms of technical marketing using Instagram social media.

Pelatihan Digital Marketing Dan Pengemasan Produk Frozen Food dalam Upaya Memperluas Pasar dan Meningkatkan UMKM Desa Kedunglumpang

2024-02-22T05:39:38+00:00

Technological progress is something that cannot be avoided in today's life, because technological progress will run in line with scientific progress. Every innovation is created to provide positive benefits, provide many conveniences, and as a new way of carrying out activities for human life. Especially in the field of technology, society has enjoyed the many benefits brought by the innovations that have been produced in the last decade. Therefore, current technological advances must be utilized for economic needs, one of which is to market superior products from UMKM. Apart from that, to support marketing, training is provided for product packaging to make it more attractive. So the potential for product sales will be greater. The result of this service is that people can package products more attractively, and are able to market products through digital channels

Workshop Digital Marketing dan Legalitas Usage Bagi Pelaku UMKM Desa Sumberagung

2024-01-18T23:51:01+00:00

Micro, Small and Medium Enterprises (MSMEs) are an important part of the economy of a region or country. Based on the problems faced by MSME business actors, the aim is to provide additional insight to MSME actors in Sumberagung Village about the 7P marketing mix and the importance of business legality for MSMEs, in order to assist MSME businesses in expanding the marketing of their products in order to increase sales and income from the MSME business. The methodology in this research is the implementation of community service activities in the KKN-PPM program using the Community Based Research method, namely the resource person's explanation to partners. The method used in this activity is a meeting or face-to-face meeting between the resource person and partners located in Sumberagung Village, where the resource person plays an important role in explaining material regarding the 7P marketing mix and business legality for MSMEs. Based on observations, it can be seen that the problem is that many micro and small business owners do not understand the science of the marketing mix and business legality, which has an impact on the difficulty of expanding the marketing of their products. As a result, this affects the way they expand marketing and increase revenue from their products. MSMEs in Sumberagung Village need to be educated about the importance of the marketing mix, trained and assisted in obtaining NIB for marketing purposes, in order to expand markets and income. Apart from that, obtaining business legality and trademarks can help MSMEs become more competitive and competent in the markets.

Peningkatan Minat Berwirausaha Remaja Ipnu Kalimade Kesesi Melalui Pelatihan Penggunaan Shopee Affiliates

2023-12-18T14:54:18+00:00

This research is in-depth about efforts to increase the entrepreneurial interest of IPNU Kalimade Kesesi teenagers by implementing training on the use of Shopee Affiliates. The training method includes an in-depth understanding of affiliate marketing concepts, practices for using the Shopee Affiliates platform, and effective product marketing strategies in the online realm. The research subjects were IPNU Kalimade Kesesi teenagers who were actively involved in learning and training activities. Data was collected through surveys, observations and interviews to gain an in-depth understanding of changes in entrepreneurial interests and skills after training. In this research, the research team used the Participatory Action Research (PAR) method to provide training and mentoring to IPNU Kalimade Kesesi teenagers in an effort to increase interest in entrepreneurship. The research results show a significant increase in teenagers' knowledge, skills and interest in entrepreneurship after attending Shopee Affiliates training. The results of this research include that they can take advantage of opportunities from the potential of the digital economy and increase their online marketing skills, their contribution regarding their interest in entrepreneurship is very successful so that they really want to learn about Shopee Affiliates, Shopee Affiliate and increase their practical skills in digital marketing, and increase their self-confidence. those who are new to starting their own business journey. The implications of this research are not only limited to the educational sphere, but can also be a reference for the government, non-profit organizations and industry players in supporting the development of youth entrepreneurship.

Keywords: Interest in Entrepreneurship, IPNU Youth in Kalimade Kesesi Village, Use of Shopee Affiliates, Entrepreneurship Education.

Pelatihan Pembuatan Tepung Mokaf dan Digital Marketing pada PKK Desa Johowinong Mojoagung Jombang.

2023-11-22T06:04:33+00:00

Tujuan dari kegiatan pengabdian masyaraktat ini adalah untuk dapat memanfaatkan potensi singkong sebagai bahan baku tepung mocaf dan masyarakat desa bisa memahami strategi pemasaran digital yang efektif dan kreatif.. Pelaksanaan kegiatan ini di Balaidesa Johowining Mojoagung Jombang dengan khalayak sasaran Ibu Ibu PKK desa Johowinong. Metode pelaksanaan kegiatan pengabdian ini dengan Community Based Research yaitu penjelasan Narasumber kepada mitra. Metode yang dipakai pada kegiatan ini adalah pertemuan atau tatap muka antara narasumber dengan mitra . Melalui Pengabdian ini para Ibu PKK desa Johowinong mengetahui tentang pemanfaatan singkong sebagai bahan pembuatan tepung mocaf sehingga bisa menambah nilai ekonomis singkong dan memahami diversifikasi produk olahan. Para Ibu PKK desa Johowinong juga memahami metode digital marketing dalam memasarkan tepung mocaf. Digital marketing memiliki dampak yang baik bagi Ibu PKK desa Johowinong untuk jangkauan pemasaran yang lebih luas. Dengan memasarkan produk melalui e-commerce, akan dapat menambah penjualan dan pendapatan jika digunakan dengan sebaik-baiknya. Pelaksanaan kegiatan bersifat partisipatori, dimana kelompok pengusul dan mitra bersama-sama aktif dalam setiap kegiatan. Tahapan pelaksanaan kegiatan adalah Koordinasi awal dan izin pelaksanaan seminar digital marketing dan pelatihan pembuatan tepung mokaf kepada Narasumber. Pelaksanaan pembuatan tepung mocaf oleh ibu PKK. Kegiatan Pengabdian Masyarakat, berjalan sukses, lancar, serta sesuai dengan apa yang diharapkan. Dari hasil observasi, para Ibu PKK Desa Johowinong mengetahui bahwa singkong dapat dimanfaatkan sebagai bahan dasar tepung mocaf serta dapat dengan mudah di pasarkan melalui platform digital. Dari hasil wawancara para Ibu PKK desa Johowinong merasa terbantu dengan adannya seminar digital marketing dan pelatihan pembuatan tepung mocaf.

Pendampingan Sertifikasi Halal dan NIB Bagi Pedagang Keliling dan UMKM di Desa Gambuhan Pulosari Pemalang

2023-08-30T09:12:55+00:00

Desa Gambuhan merupakan salah satu kelurahan yang berada di Kecamatan Pulosari, Kota Pemalang, yang memiliki beragam jenis usaha baik itu keliling, rumahan, maupun Usaha Mikro Kecil Menengah (UMKM). Desa Gambuhan memiliki sejumlah usaha dan UMKM yang dapat membantu meningkatkan perekonomian masyarakat Kelurahan Desa Gambuhan. Dalam perkembangannya, UMKM ini mengalami kendala dalam perizinan, seperti belum adanya Nomor Induk Berusaha (NIB), dan Sertifikasi Halal bagi pedagang keliling dan UMKM kategori pangan. Dalam hal ini, kelompok mahasiswa KKN kelompok 96 UIN KH. Abdurrahman Wahid Pekalongan yang berjumlah 15 orang melakukan pendampingan NIB dan sertifikasi halal kepada para pedagang keliling dan pelaku UMKM. Program mentoring ini disambut antusias oleh pemilik usaha, terutama pemilik yang berniat untuk lebih mengembangkan usahanya, karena sertifikasi, dan NIB sangat membantu dalam melakukan promosi, dan mendapatkan kepercayaan dari calon pelanggan yang dimilikinya. Dalam proses pendampingan tidak semua pengusaha, pedagang keliling dan UMKM bisa dibantu mendapatkan sertifikasi halal, karena ini pendampingan yang dilakukan secara cuma-cuma tidak dapat membantu pemilik usaha yang memiliki produk olahan mengandung daging, usaha ayam potong, dan lainnya, solusi bagi para pemilik usaha ini adalah dengan mendaftarkan sertifikasinya melalui jalur sertifikasi halal lain seperti JULEHA (Juru Sembelih Halal). Selebihnya Pedagang keliling, pengusaha, dan UMKM lainnya bisa mendapatkan bantuan tanpa kendala sama sekali.

Sosialisasi Digital Marketing Dalam Upaya Mengoptimalkan Nilai Jual Produk UMKM Desa Kalisat

2023-08-18T07:42:22+00:00

Digital marketing also known as online marketing or internet marketing, refers to the promotional activities or campaingns undertaken to promote a brand or product through digital or online media with the aim of attracting consumers quickly. Digital marketing facilitates businesses in monitoring and catering to the needs and desires of potential consumers. On the other hand, potential consumers can also search for and obtain product information by simply browsing the virtual worls, thus streamlining the search process. In the endeavor, the asset baed community development approach is employed, emphasizing the development of existing assets and potentials with in a particular area. Specifically, in the vilage of Kalisat. Bungkal sub-district, Ponorogo regency, the local community possesses several micro, small, anad medium-sized enterprises owned by individuals or groups. Through the dissemination of digital marketing strategies, it is expected that the value and marketability of these products can be enhanced or optimized.

Pemberdayaan Masyarakat Melalui Digital Marketing Dalam Meningkatkan Penjualan Produk UMKM Di Desa Pesantren

2024-04-02T03:42:09+00:00

Pemasaran digital adalah proses pemasaran produk dan layanan menggunakan media digital secara online atau internet, baik menggunakan e-commerce, atau media sosial yang bertujuan untuk mempromosikan produk. Pemasaran digital yang digunakan termasuk e-commerce seperti Shopee dan Tokopedia, sedangkan media sosial yang digunakan adalah Instagram. Pemasaran digital diperlukan untuk memperluas promosi produk yang dijual oleh pelaku UMKM, sehingga mereka dapat meningkatkan pendapatan dan mengundang lebih banyak konsumen potensial untuk memesan produk yang mereka produksi. Metode yang akan digunakan dalam layanan ini dibagi menjadi beberapa tahap, termasuk: observasi, sosialisasi, implementasi, evaluasi. Instrumen pengumpulan data menggunakan kuesioner respons sosialisasi. Pelatihan dan sosialisasi tentang pemasaran digital, khususnya yang terkait dengan pemasaran digital untuk UMKM A-AZ makanan ringan di dusun Kedung Lempuk Pesantren Tembelang Jombang memiliki dampak positif bagi pelaku UMKM sehingga mereka dapat mengelola bisnis mereka dengan lebih baik dan memperluas pasar sehingga dapat mendukung perkembangan dan kemajuan bisnis yang pada gilirannya dapat meningkatkan pendapatan masyarakat.