Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT en-US lppm@unwaha.ac.id (M. Kris Yuan Hidayatulloh) Tue, 19 Dec 2023 14:37:47 +0000 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 Marriage Failure Prevention with The Help of Marriage Planning Software https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4450 <p>Marriage is an inner and outer bond to live together based on an agreement that binds a man and a woman which is recognized and protected by religious and state law to create a quality and healthy family. However, BKKBN data states that the divorce rate in 2021 increased drastically by 581,000 cases.&nbsp; This is thought to be because a sane couple meets a toxic partner, where the main element in creating a happy marriage is determining the right partner, therefore a software design was created to be able to get to know each other through several assessment criteria that will appear in the software. The software was created using the PHP programming language which displays important questions in character recognition where the results of filling in these questions can be recorded permanently before being shared in two directions with couples who want to continue their relationship to a more serious level. The recorded results cannot be changed but can be commented on by both parties so that they can plan for the future based on differences or even similarities in opinions found. The aim of this application is not to discuss the past but to organize the future as early as possible. It is hoped that this software can reduce the divorce rate, using partner recognition detection as early as possible.</p> Primaadi Airlangga Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4450 Sat, 30 Dec 2023 00:00:00 +0000 Implementation of the Use of CSCW and Groupware Technology to Prepare Work Readiness for Management Students at University KH. Abdul Wahab Hasbullah https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4160 <p><em>This research aims to analyze the implementation of the use of CSCW and groupware technology to prepare work readiness for management students at University KH. Abdul Wahab Hasbullah. The sample used in this research was 10 respondents, using a qualitative approach. The data collection techniques used were interviews, observation, documentation, triangulation. Based on research conducted, there was an understanding of management students at University KH. Abdul Wahab Hasbullah regarding the use of CSWC and Groupware Technology, namely that students can interact with each other to express opinions in unlimited time and distance, the effectiveness of CSWC and Groupware Technology in increasing the work readiness of management students at University KH. Abdul Wahab Hasbullah, the use of CSCW and groupware technology can help students develop the collaborative skills needed to face an all-digital work environment and students' future career readiness, the positive and negative impacts of using CSWC and Groupware Technology in increasing work readiness in university management students at University KH. Abdul Wahab Hasbullah's positive impact is that it can help students increase their knowledge and soft skills about technology in the current era, while the negative impact is that there is often miscommunication when delivering material, obstacles and challenges in using CSWC and Groupware Technology in increasing work readiness among management students at University KH. Abdul Wahab Hasbullah, one of the obstacles to using CSCW and groupware is that not all individuals have the same understanding of how to use the tools efficiently, so intensive training efforts are needed so that users can make maximum use of the technology.</em></p> Lailatus Sa'adah, Firdaus May Sulvani, Sella Puspitasari, Natasya Valeria Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4160 Tue, 19 Dec 2023 00:00:00 +0000 Internal External Factors In Determining Profitability In The Banking Subsector In 2018-2022 https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4164 <p>This research was conducted with the aim of finding out internal and external factors in determining profitability in the banking subsector in 2018-2022. This type of research is quantitative research with a descriptive approach using financial analysis techniques in the form of CAR, NPL, BOPO, LDR and inflation calculations. The sample in this research consisted of 4 banks that met the specified criteria. The results of this research. In general, the internal factors that play a role in determining profitability in this research are CAR, NPL, BOPO, and LDR. Where the CAR obtained by 3 banks out of the 4 banks studied showed a healthy condition. Then for NPL from 4 banks, it shows that all banks have a percentage of non-performing loans ≤ 2%, meaning that all these banks are very healthy regarding the risk of non-performing loans. For BOPO, all banks have a percentage level of Operating Costs and Operating Income of &gt;97%, which means that all these banks are said to be unhealthy. Meanwhile, for the LDR, it was found that the conditions of these 4 banks generally experienced ups and downs, but predominantly showed fairly healthy and unhealthy conditions. Apart from internal factors, there are external factors that play a role in determining profitability, namely inflation. Where inflation from 4 banks generally experiences conditions that are sometimes healthy but also sometimes unhealthy.</p> Ardila Rustafi’ah, Tiara Pratiwi, Zakiyatul Miskiyah Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4164 Tue, 19 Dec 2023 00:00:00 +0000 Analysis Capability Dynamic And Excellence Compete in Response Change Environment Business ( Survey of Shops in the Tambakberas Area ) https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4166 <p class="5ABSTRAK" style="text-indent: 0cm;"><span lang="EN">The purpose of study This is For know capability dynamic and excellence compete in respond change environment business at a shop in the Tambakberas area . Method used in study This is method qualitative with approach descriptive . Data collection techniques were carried out with interviews and observations . Meanwhile, the data analysis technique used is data reduction , data presentation , and withdrawal conclusion and verification . Examination technique Data validity includes credibility, transferability, dependability and confirmability tests. Research result show that capability dynamic and excellence compete has carried out by the owners shop in respond change environment business with respective methods and conditions . In responding change environment business , Viaipi Shop and Uno Coffee has apply capability dynamic in where is his business ? capability dynamic is ability company in collect and build ability company from internal sources as well external so you can adapt with change environment , with method change source Power become products that have superiority . That matter done with look for opportunity with notice internal and external factors , developing potency source Power human and do adding , splitting , transferring , merging , and deleting units with still maintain and strengthen concept for the business . In making it happen superiority compete both of them has do renewal from facet services and concepts with do observation at the shop around and also shops outside city . That matter done so that it remains can survive and compete in face change future environment _ will can help shop For do development in his business . From the results interview showing Viaipi Shop more Serious in respond change environment business , while Uno Coffee Still need For notice developments that have been done .</span></p> M Harisun Naufal, Efi Yuliana, Diah Illun Nasikhah Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4166 Tue, 19 Dec 2023 00:00:00 +0000 The Role of Sharia Microfinance Institutions in Strengthening the Community Economy through MSMEs (Case Study on KSPPS BMT PETA Jombang Branch) https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4174 <p>This study aims to determine the role of Islamic microfinance institutions in strengthening the economy of micro, small and medium-sized communities in Jombang Regency through KSPPS BMT Peta Jombang Branch. This research method uses a qualitative approach, qualitative approach qualitative research is a type of research whose findings are not obtained through statistical procedures or other forms of calculation and seeks to understand and interpret the meaning of an event of human behavior interaction in a particular situation according to the researcher's own perspective (Sa'adah, 2022). The data sources of this research are primary data and secondary data. The primary data used in this study were collected through a list of questions to the sources, namely the KSPPS BMT Peta and the Tambak Rejo community who obtained loans and micro-scale business financing at BMT Peta. Secondary data obtained by reading literature such as literature books, internet websites, journals related to the subject of research. The object of research is the party of the Branch Head of KSPPS BMT Peta Jombang and 5 customers as informants. The results of this study indicate that KSPPS BMT Peta plays a positive role in strengthening the economy of micro, small and medium enterprises in the form of raising funds, channeling funds (financing), and business development assistance.</p> <p>Keywords: Shari'ah Microfinance Institution, BMT, UMKM.</p> Sri Wahyuni, Ulan Supartini Fatiha, Muhammad Khariri Firdaus Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4174 Tue, 19 Dec 2023 00:00:00 +0000 Analysis Of Factors Affecting Income In The Religious Tourism Sector In Paciran Sub-District https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4163 <p class="5ABSTRAK">One sector that is currently developing into the largest industry for economic growth in Indonesia is the tourism sector. In Paciran District, Lamongan Regency, there are 2 religious tourist attractions that are very frequently visited. Namely the Sunan Drajat religious tourism area and the Sunan Maulana Ishaq religious tourism area. This type of research is a qualitative descriptive study which aims to determine the factors that influence income in the religious tourism sector in Paciran District. This research will be carried out starting October 31 2023. The data used is primary data and secondary data. The data collection methods used were observation, interviews and documentation. The data analysis techniques are data collection, data reduction, data presentation and drawing conclusions. The results of this research show factors that can increase income for managing religious tourist attractions, including, firstly, the number of tourists or visitors. From the results of studies at 2 religious tourist attractions, the number of visitors is quite large, with a graph that ebbs and flows when looking at a normal day. or on holidays. The second factor is the flow of vehicles, because more or less vehicles enter, this influences the amount of parking contribution obtained, and the amount of parking contribution influences the income generated for further management. The third factor is the contribution of traders, traders who sell In tourist areas you definitely have to pay taxes or place rent to the tourism manager. some use a rental system, some share profits and there are some traders who are free to sell. In the future, the results of these traders' contributions will become one of the factors that can increase the income of tourist attractions.</p> Indy Asna Azizah, Lailatus Sa'adah Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4163 Tue, 19 Dec 2023 00:00:00 +0000 Analysis of Obstacles and Supporting Factors for Women's Career Development CV. Konveksi Zam-Zam Candimulyo Jombang https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4179 <p>The purpose of study This is For know capability dynamic and excellence compete in respond change environment business at a shop in the Tambakberas area. Method used in study This is method qualitative with approach descriptive. Data collection techniques were carried out with interviews and observations . Meanwhile, the data analysis technique used is data reduction , data presentation , and withdrawal conclusion and verification. Examination technique Data validity includes credibility, transferability, dependability and confirmability tests. Research result show that capability dynamic and excellence compete has carried out by the owners shop in respond change environment business with respective methods and conditions. In responding change environment business, Viaipi Shop and Uno Coffee has apply capability dynamic in where is his business ? capability dynamic is ability company in collect and build ability company from internal sources as well external so you can adapt with change environment , with method change source Power become products that have superiority . That matter done with look for opportunity with notice internal and external factors , developing potency source Power human and do adding, splitting , transferring , merging , and deleting units with still maintain and strengthen concept for the business . In making it happen superiority compete both of them has do renewal from facet services and concepts with do observation at the shop around and also shops outside city . That matter done so that it remains can survive and compete in face change future environment _ will can help shop For do development in his business. From the results interview showing Viaipi Shop more Serious in respond change environment business, while Uno Coffee Still need For notice developments that have been done.</p> Nur Hidayah, Fahim Mubarok, Lailatul Firdausi Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4179 Tue, 19 Dec 2023 00:00:00 +0000 Analysis of Factors Affecting the Timeliness of Financial Reporting (Case Study at Bank Indonesia in 2020-2022) https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4181 <p><em>This study aims to determine the factors that are predicted to affect the timeliness of corporate financial reporting. These factors include profitability, company size and audit opinion. This research uses descriptive qualitative methods with data collection techniques through documentation. The data used in the study in the form of timeliness of financial reports obtained from the annual report of Bank Indonesia companies. The results of the study can be explained that the profitability value calculated by ROA results in that for 3 consecutive years Bank Indonesia can be declared quite healthy. The size of the company owned by Bank Indonesia from 2020-20222 has increased every year, which means that the size value of Bank Indonesia exceeds the company size criteria, so that Bank Indonesia can be declared a large company. And based on existing data on Bank Indonesia's financial statements in 2020-2022, it is fairly presented in accordance with Bank Indonesia's financial accounting policies and is included in the unqualified type.</em></p> <p>&nbsp;</p> Mada Restu Putri, Siti Sofiana, Taufik Hidayat Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4181 Tue, 19 Dec 2023 00:00:00 +0000 Analysis of Financial Literacy, Lifestyle and Parents' Income in Santri Financial Management Behavior https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4185 <p><em>The purpose of this study is to investigate how students' financial management practises are influenced by their lifestyle, parental income, and financial literacy. Everybody can benefit from practising sound financial management habits. Extremely low financial literacy has an impact on lifestyle, influencing how much a person wants to spend according to their income. This study use interviews as a method of data collecting for its qualitative research design. Thirty kids from Al Lathifiyyah Islamic Boarding School 2 Bahrul Ulum Tambakberas Jombang served as the sample. The act of methodically looking through and gathering information from field notes, interviews, and other sources is the analytical approach that is employed in order to make the data easily comprehensible and provide others with useful information. The research results show that financial literacy, lifestyle and parental income indicate that the majority of students have practiced good financial management behavior, such as managing finances so that they have enough for one month, paying bills on time, and comparing prices when buying products. This can be taken into consideration for developing a financial literacy program at the Al Lathifiyyah 2 Bahrul Ulum Tambakberas Islamic Boarding School, Jombang.</em></p> Nur Abibah, Dwi Widyastuti Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4185 Tue, 19 Dec 2023 00:00:00 +0000 The Role of Savings and Loans Cooperatives to Improve Welfare Cooperative Member (Case Study of KUD Sumber Rejeki Mojoagung Jombang) https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4186 <p class="5ABSTRAK"><span lang="EN-US" style="font-size: 10.5pt; font-family: 'Helvetica',sans-serif; color: #333333; background: white;">Cooperatives are a people's or community economy that must be developed and strengthened in order to foster economic democracy in society. So that cooperatives can become one of the foundations for creating a prosperous, prosperous and socially just society. The aim to be achieved in this research is to understand cooperative savings and loans and the role of savings and loan cooperatives in the welfare of cooperative members. This research uses qualitative research methods with a descriptive approach. Research that aims to understand the phenomena experienced by research subjects. For example, behavior, perception, motivation, action, holistically, and by means of descriptions in the form of words and language in a context. Descriptive research focuses on actual problems as they exist at the time the research takes place. Qualitative research is a type of research that aims to understand the phenomena experienced by research subjects and describe the condition of objects or events without the intention of drawing generally applicable conclusions. The descriptive research referred to in this context aims to provide an overview of the role of cooperatives in improving the welfare of members through managing the Sumber Rejeki Village Unit Cooperative (KUD) business so that this institution can be active to this day. In an effort to improve the welfare of members, the Sumber Rezeki savings and loan cooperative provides relief to its members to borrow capital without requirements and at very low interest rates compared to banks. The source of good fortune cooperative really operates according to its function, namely providing relief to the poor or lower middle class to improve their economic level. There are various efforts made by cooperatives to improve the economic welfare of members. Cooperatives always provide convenience for members. Various conveniences are provided by cooperatives to members, starting from the best services provided, services in savings and loans and services to members in other areas of cooperative business units. Based on data from field research conducted regarding the role of KUD Sumber Rejeki in the welfare of its members, they are as follows: 1. Efforts to improve the economic welfare of the community carried out by entrepreneurs by means of capital 2. Increasing economic income, experiencing an increase from previously just living with a lack of capital to now having enough to help the trader's economy. 3. Absorbing labor, this is proven by reducing unemployment around Gambiran Mojoagung to be more productive in developing their businesses.</span><span lang="EN-US">.</span></p> Nur Fauziyah, Rizky Alyatul Lutfiah, Silviana Najuwah Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4186 Tue, 19 Dec 2023 00:00:00 +0000 Web-based Lobster Disease Diagnosis Expert System Using Certainty Factor Method https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4228 <p>In Jombang Regency, there are many sellers and breeders/cultivators of Lobster. In the process of breeding lobsters, usually lobster farmers will experience several problems, one of which is the emergence of disease in lobsters cultivated by lobster farmers. Prevention is a very effective step to minimize the risk of disease in farmed lobsters. If the Lobster is already affected by the disease, the costs incurred for Lobster cultivation will increase due to the additional cost of Lobster treatment. Lobster farmers need to know about lobster diseases and how to treat them if the cultivated lobsters are affected by diseases or pests. One of the efforts that can be done by Lobster breeders is by visiting Lobster disease experts (experts) which is not possible to do continuously because it requires a lot of time, energy and costs. From these problems, the author will create a website-based Lobster disease diagnosis expert system using the certainty factor method. With this application, it is hoped that it can help Lobster breeders in dealing with diseases in Lobsters that are kept, without having to visit an expert. In the author's research, accuracy testing was carried out based on 10 diagnostic samples, and calculated using k-fold cross validation, resulting in a system accuracy of 90%. Where the expert system that has been created is considered feasible.</p> Mochammad Solakhuddin Ihsan, Tholib Hariono Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4228 Tue, 19 Dec 2023 00:00:00 +0000 Implementation of the Arabic Speaking Skills Model Using Cooperative and Contextual Strategies https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4288 <p>This research aims to describe and analyze the application of the Arabic Speaking Skills Model using Cooperative and Contextual Strategies for arabic student of KH. A. Wahab Hasbullah University. In this era of globalization, Arabic speaking skills are very important to face the demands of cross-cultural and international communication. This research uses a descriptive qualitative approach to provide a detailed description of how the model is applied and influences students' speaking skills in Arabic. Cooperative strategies involve active interaction between students in the learning process, while contextual emphasizes the application of Arabic in real life situations. This research method uses observation, interviews with students and teachers, document analysis, and reflection to collect data. This model is expected to improve students' ability to speak Arabic through learning that is collaborative and integrated with the context of everyday life. It is hoped that the research results can contribute to the development of more effective learning methods in the context of Arabic speaking skills. With this model, it is hoped that students can develop the ability to speak Arabic more actively, independently and contextually, so that they are ready to face increasingly complex global demands in cross-cultural communication.</p> M. Dzikrul Hakim Al Ghozali, Mustamim Mustamim Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4288 Tue, 19 Dec 2023 00:00:00 +0000 Factors That Influence Student Compliance In Reporting (Study at UNISLA KKN 2022) https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4200 <p>This research aims to determine the influence of service quality, student knowledge in carrying out KKN, implementation of the KKN reporting system and sanctions for violations on student compliance in carrying out KKN reports moderated by understanding Unisla KKN regulations and the quality of field supervisors with a case study of Unisla KKN students in 2022. Type This research uses quantitative research by collecting data through questionnaires. Respondents in this research have carried out the Lamongan Islamic University KKN in 2022. The sample determination method uses a calculation method using the Slovin formula. The sample processed was 298 questionnaires using the Smart PLS program version 3.2.9. Based on the research results, it is stated that the influence of service quality and sanctions for violations does not have a significant effect on student compliance in reporting. Student knowledge in implementing KKN and implementing the reporting system has a positive and significant effect on student compliance in reporting. Understanding the regulations and quality of DPL has a positive and significant effect on student compliance in reporting. Understanding regulations and the quality of DPL is able to mediate between the independent variable and the dependent variable.</p> Abid Muhtarom, Nurul Badriyah, Moh Rifqi Ulul Albab Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4200 Sat, 09 Dec 2023 00:00:00 +0000 The Impact of Training and Individual Readiness on Change in Improving Employee Performance at MSME Roncean Melati Jombang https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4230 <p>Roncean Melati Micro, Small and Medium Enterprises (MSMEs) in Jombang are an example of an organization that has faced significant transformation in recent years. As producers and distributors of agricultural products, MSME Roncean Melati must adapt to rapid changes in technology, policies and market dynamics. This research aims to identify and analyze the impact of training provided to MSME Roncean Melati employees on their individual readiness in facing change. This research revealed that employee training in the picking and bluffing department was carried out directly by the owner, ensuring the necessary understanding and skills. This research method uses a qualitative approach with observation, interview and documentation techniques. UMKM Roncean Melati was founded in 2009 by Mr. Rendy Nur Deva M.M. and Mrs. Dewi, an economics lecturer. The interview results showed that training had a positive impact on individual employee readiness. Employees in the picking and merging department have undergone training that helps them understand the technique of picking jasmine flowers properly and pulverizing according to consumer demand. Employees confirmed that this training had increased their readiness to carry out their duties efficiently. Individual readiness to change is the key to improving employee performance at MSME Roncean Melati. Employees who initially do not have specific skills can be successful after undergoing training. This effective training program implemented by MSMEs not only prepares employees to face change, but also increases productivity and efficiency in various departments.</p> <p>&nbsp;</p> M Arif Adikara, Niken Puji Astutik, Nur Zulaikho Copyright (c) 2023 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4230 Sat, 09 Dec 2023 00:00:00 +0000 Numeracy Ability of Students at SDN 3 Kebonagung Sawahan District Nganjuk through 3D Learning Media based on Discovery Learning https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4372 <p class="5ABSTRAK"><span lang="EN-US">The purpose of this study is to ascertain whether using 3D learning materials based on discovery learning has improved the numeracy abilities of students at SDN 03 Kebonagung, Sawahan District, Nganjuk Regency. Students must possess numeracy skills in order to meet the challenges of the twenty-first century, particularly those related to digital change. Methods of quantitative description are used in this study. Using a purposive sample approach, class IV students and teachers at SDN 03 Kebonagung served as the research subjects. Questionnaires, documentation, and interview tools are used in the data collection process. Quantitative descriptive data analysis was employed for the data analysis in this study. The findings of the study demonstrated that the use of 3D learning materials based on discovery learning has been shown to improve class IV students' reading, writing, speaking, and numeracy skills at SDN 03 Kebonagung. In the Medium category, the average percentage of numeracy ability attained was 75%. The first and second stages of AKM implementation have an N-gain score of 0.56, placing them in the Medium category. It is believed that this study would help students become proficient in the interpretation of problems involving multiplication and division operations, ratios and scales, and whole numbers.</span></p> Ino Angga Putra, Rika Purnama Sari, Shely Suci Hati, Sinta Apriliana Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4372 Wed, 20 Dec 2023 00:00:00 +0000 The Influence of Artificial Intelligence and Content Marketing Against Purchase Interest in the Creative Industry https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4419 <p>Marketing strategies using artificial intelligence and content marketing are one of the digital transformation efforts that must be applied in creative industry businesses to attract consumer purchasing power. The purpose of this study aims to examine the effect of artificial intelligence and content marketing on consumer buying interest in the prayogo art creative industry. The research method uses explanatory research with quantitative methods. The samples used in this research were taken based on consumers who had purchased Prayogo Art products. This study uses multiple regression analysis and hypothesis testing. The results of this study indicate that Artfificial intelligence has a significant and positive effect persially on purchase intention and Content marketing has a significant and positive effect on purchase intention persially as well.</p> Khotim Fadhli, Supriono, Nia Aprilia Bisari, Bekti Widyaningsih Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4419 Sat, 30 Dec 2023 00:00:00 +0000 Impact of Viral Marketing TikTok Affiliation, and Pricing on Purchase Intentions for Mithochiba Choppers at TikTok Shop https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4423 <p>&nbsp;Viral Marketing is a marketer's technique of conveying marketers' messages from one consumer to another through viral digital methods in the form of emails or videos posted on personal blogs and forwarded to blogs or other sites. TikTok Affiliate is a program created by TikTok for users who want to earn extra money by promoting products sold by shops on the TikTok Shop. This can be seen on the TikTok account @Mithochiba in an effort to utilize digital marketing by creating video content with affiliates regarding interest in buying Mithochiba chopper products at the TikTok shop. This research was conducted to determine whether there was an influence of TikTok affiliate viral marketing and price on interest in buying Mitochiba choppers. The method used in this research is a quantitative research method. The population in this study is included in the infinite population, namely followers who have seen affiliate content on the @Mithochiba account and decided they are interested in buying Mithochiba chopper products. The sample size in the study was 100 respondents with associativity using the purposive technique using PLS - SEM with the help of the SmartPLS 4.0 application. The research results show that the viral marketing variable significantly influences buying interest and the price variable significantly influences&nbsp; purchase intention in Mithochiba choppers at the TikTok shop.</p> Fatmasella Qutrunnada Munawwaroh, Mar'atul Fahimah, Khotim Fadli Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4423 Sat, 30 Dec 2023 00:00:00 +0000 Repurchase Intentions in TikTok's Live Streaming for Oclo: Product Quality, Price, and Sales Promotion Influences https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4424 <p><em>Live streaming is a form of marketing that is growing rapidly on social media platforms, especially in the TikTok application. Currently, Tiktok Live is one of the best promotional ways for TikTok sellers to sell their products. The various advantages of Tiktok Live are felt by sellers considering that live store broadcasts can be visited by hundreds of thousands of viewers every day, sales increase up to three times and bring in new followers. The fashion business is one thing that has an impact on everyday life because fashion is a necessity, as has been done by Oclo Official, namely conducting live streaming on TikTok to market its products. This research aims to analyze the influence of product quality, price and sales promotions on users' repurchase interest in Oclo live streaming on the TikTok application. This study uses a quantitative approach. Samples were taken using purposive sampling technique, and 100 respondents were taken from live streaming viewers on the official TikTok Oclo. The data analysis techniques used are validity, reliability, multiple linear analysis tests, classical assumption tests, hypothesis tests (t test and f test), and R determination. Multiple Linear Regression Analysis is used to determine the relationship between the independent variables Product Quality (X1), Price (X2), Sales Promotion (X3) and the dependent variable Repurchase Intention (Y).</em></p> Lailatus Syarifah, Mar’atul Fahimah, Siti Nur Qomariyah Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4424 Sat, 30 Dec 2023 00:00:00 +0000 Exploring the Relationship Between Content Marketing, Brand Awareness, and Purchase Intentions on TikTok: Mafia Gedang Case Study https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4425 <p>Content marketing has emerged as a prominent marketing strategy, emphasizing the creation, dissemination, and relevance of captivating content to targeted audiences. In Indonesia, businesses keenly pursue augmenting brand awareness through active engagement on social media platforms, given the widespread use of social media among the populace. Concurrently, brand awareness represents the degree to which consumers recognize and associate a brand with the products or services offered, reflecting their recall and identification. This research delves into examining the nexus between content marketing, brand awareness, and purchase intent for Mafia Gedang products on TikTok. Employing a quantitative research approach, the study surveyed 100 respondents using questionnaires distributed through purposive sampling. Data collection involved systematic questionnaire dissemination and retrieval. Analysis was conducted utilizing multiple linear regression techniques.The empirical findings reveal compelling insights: both content marketing and brand awareness exert a significant and positive influence on purchase interest. This underscores the pivotal roles of content marketing strategies and brand familiarity in shaping consumer behaviors within the TikTok ecosystem. Understanding these dynamics becomes crucial for businesses seeking to effectively leverage digital platforms like TikTok to promote products such as Mafia Gedang. The implications are profound, offering businesses strategic direction in designing marketing initiatives that resonate with consumers, bolster brand-consumer relationships, and ultimately drive purchase intention. These findings contribute to the existing body of knowledge by emphasizing the substantial impact of content marketing and brand awareness on consumer behavior in the context of digital marketing platforms. Thus, businesses can better tailor their strategies to capitalize on these influential factors for enhanced market engagement and brand recognition.</p> Mar’atul Fahimah, Moh Agus Mulianto, Siti Nur Qomariyah Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4425 Sat, 30 Dec 2023 00:00:00 +0000 GREEN HUMAN RESOURCES MANAGEMENT APPLICATION THE FATMA JOMBANG HOTEL https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4426 <p class="5ABSTRAK"><span lang="EN">This study aims to determine how important the application and strategy of green human resources management. The object used is the hospitality industry, namely the Fatma Jombang hotel. This study uses qualitative methods with a descriptive approach. Data collection techniques obtained from observations, interviews and documentation. Stages of data analysis techniques used are data reduction, data presentation and conclusion. The data validity test in qualitative research includes credibility, transferability, dependability and confirmability tests. The results of the interview showed that the application of green human resources management applied at the Fatma Hotel includes the recruitment of new employees and employee discipline in maintaining the cleanliness of the environment around the hotel. The purpose of hiring new employees is to improve the quality of human resources in the company. The application of green human resources management at Fatma Hotel has a very important role because it can increase work productivity and it is felt that activities are more comfortable and employees are more disciplined in carrying out their work. To maintain the cleanliness of the hotel environment, employees also always warn visitors to make waste in places that have been provided by the hotel, namely organic and non-organic waste bins. For cleanliness in the hotel is very concerned because the cleanliness is very ensure the comfort of visitors while staying. One of the strategies for implementing green human resources management at Fatma Hotel is by holding training. This training is in the form of training by training patience in serving customers, fostering empathy and honing good communication skills. As for giving rewards to employees who have good performance in the form of salary increases.</span></p> Erik Setyoningrum, Zaidatur Rizkiyah, Isti Nurazizah Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4426 Wed, 31 Jan 2024 00:00:00 +0000 Recruitment strategy and selection of lecturers in improving the quality of Education at the University of KH. A. Wahab Hasbullah https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4427 <p><em>this study aims to describe the planning process of recruitment and selection of lecturers yang in force at the University of KH. A Wahab Hasbullah as well as inhibiting factors and supporting strategies for recruitment and selection of lecturers in improving quality at the University of KH. A Wahab Hasbullah, to achieve the objectives in this study, the researcher must get off the spaciousness, collect research data, as well as perform data analysis during the research process. the approach used in this study is a qualitative approach with this type of research is descriptive qualitative. To complete this research, the researchers sought data from various sources related to the strategy of recruitment and selection of lecturers in improving the quality of Education at the University of KH. A. Wahab Hasbullah, among them are: observation, where researchers conduct research directly to the location. Interview resource persons consist of head of Personnel, lecturers and staff. In addition, data is also obtained from documents. Documents related to the profile of the University of UNWAHA Tambak Beras Jombang. Overall, universities need to consider the supporting factors and overcome the inhibiting factors in the process of recruitment and selection of faculty. This is important to ensure that the university gets qualified lecturers and in accordance with the needs and has a commitment to improving the quality of education at the University of KH. A. Wahab Hasbullah Jombang.</em></p> M. Oktavian, M. Adi Maulana Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4427 Wed, 31 Jan 2024 00:00:00 +0000 Working Capital Management Analysis to Assess ROI https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4428 <h1><em>This study aims to determine the management of working capital in assessing oninvestment returns (ROI). The object used in this study is the cement sub-sector listed on the IDX in 2019-2022. With samples used by 5 companies. Included in descriptive research is research conducted to determine the value of a variable. In this case, the variables are independent or more (independent) without making comparisons or linking with other variables. It is used to determine working capital management to assess ROI. Data is obtained using documentation and library techniques. Analysis of data used case studies (nonhypothetical). From the results of the analysis of working capital management in the cement sector in 2019-2022, it shows that the turnover of working capital in the cement sub-sector is included in the good category because the results are above the average standard ratio. In the company's receivables turnover, the cement sub-sector shows unfavorable results because the average receivables are lower than sales and can affect a company's cash. In the cash turnover of the cement sub-sector shows a fairly good average result, because the increased cash turnover will have a positive impact on the company's working capital turnover. Inventory turnover in the cement sub-sector shows very good results because the higher the inventory turnover rate, the greater the level of profit (profitability) obtained by the company.</em></h1> Lailatus Sa'adah, Lilis ro'aini, Rizqina cahyani Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4428 Wed, 31 Jan 2024 00:00:00 +0000 The Role of Communication and Cultural Intelligence in Improving the Performance of MSME Employees Berkah Mojo Batik Mojotrisno Village https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4429 <h1><em>This study aims to determine the management of working capital in assessing oninvestment returns (ROI). The object used in this study is the cement sub-sector listed on the IDX in 2019-2022. With samples used by 5 companies. Included in descriptive research is research conducted to determine the value of a variable. In this case, the variables are independent or more (independent) without making comparisons or linking with other variables. It is used to determine working capital management to assess ROI. Data is obtained using documentation and library techniques. Analysis of data used case studies (nonhypothetical). From the results of the analysis of working capital management in the cement sector in 2019-2022, it shows that the turnover of working capital in the cement sub-sector is included in the good category because the results are above the average standard ratio. In the company's receivables turnover, the cement sub-sector shows unfavorable results because the average receivables are lower than sales and can affect a company's cash. In the cash turnover of the cement sub-sector shows a fairly good average result, because the increased cash turnover will have a positive impact on the company's working capital turnover. Inventory turnover in the cement sub-sector shows very good results because the higher the inventory turnover rate, the greater the level of profit (profitability) obtained by the company.</em></h1> Lailatus Sa'adah, Nisa Candra Mutammimah, Vina Fauziah, Yoga Firmansyah Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4429 Wed, 31 Jan 2024 00:00:00 +0000 Revisiting Interest Tourists : Destination Image And Customer Experience https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4433 <p>The study was conducted during a tour, specifically focusing on Ghanjaran Park Tourism located in<br>Sukorame Village, Ketapanrame Village, Trawas District, Mojokerto. Its aim was to assess the impact of<br>destination image and customer experience on the intention of visitors to revisit Taman Ghanjaran. The<br>research methodology employed a mixed approach, combining both quantitative methods. The target<br>population comprised tourists who had previously visited Ghanjaran Park at least once. Purposive<br>sampling was utilized based on the Lameshow formula, resulting in a total sample size of 100 individuals.<br>Data collection involved the use of a questionnaire that underwent validity and reliability testing. Smart<br>PLS 4 multiple regression analysis was employed as the data analysis technique. The findings revealed<br>that both destination image and customer experience individually had a partial influence on the intention<br>to revisit. Moreover, collectively, these variables significantly impacted the intention to return to<br>Ghanjaran Park. The coefficient of determination analysis yielded a value of 0.447, indicating that 44.7%<br>of the intention to revisit Ghanjaran Park was explained by the destination image and customer<br>experience. The remaining percentage was potentially influenced by other variables not examined within<br>this particular study.</p> Mar'atul Fahimah, Yunus Febriyansah Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4433 Sat, 30 Dec 2023 00:00:00 +0000 Effect of Corporate Social Responsibility and Good Corporate Governance on Firm Value https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4436 <p>The purpose of this study is to examine the impact of corporate social responsibility and good corporate<br>governance on firm value. This study focuses on banking companies that are publicly traded on the<br>Indonesia Stock Exchange between 2019 and 2021. The dataset consists of financial statement data from<br>a total of 72 organizations. The sample was selected using a purposive sampling technique based on<br>predetermined criteria and then analyzed using multiple linear regression method. The findings of this<br>study indicate that corporate social responsibility has a significant impact on firm value, but good<br>corporate governance does not have a significant effect on firm value. The implication of this research is<br>that banking companies are expected to increase their commitment to corporate social responsibility<br>programs as a way to increase the trust and perception of investors, the government and the surrounding<br>community who are stakeholders. Companies also need to evaluate the strategy of using good corporate<br>governance, because although good corporate governance remains important for managing risk and<br>corporate sustainability, companies need to consider how corporate social responsibility elements can be<br>integrated into their good corporate governance framework in order to achieve better results.</p> Yoga Bakti Pamungkas, Endang Sri Utami Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4436 Mon, 11 Dec 2023 00:00:00 +0000 The Correlation Between Processing Skills and Learning Outcomes Based on Implementation Discovery Learning https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/2221 <p><em>This research is a classroom action research that aims to determine the relationship between process skills and student learning outcomes in the Discovery Learning learning model for class XI biology material. This research is a type of quantitative research with the One Shot Case Study method. The subjects in this study were all students of class XI, totaling 14 students. Data collection techniques by observation, interviews, and questionnaires. The assessment instrument uses a questionnaire and multiple choice questions. While the data analysis with correlation test using SPSS. The average value of cognitive learning outcomes obtained through the application of discovery learning models assisted by LKS Media is 73.5714, which means that the average value obtained by students is in the good category. And the average value of the results of the student's process skills by applying the discovery learning model through YouTube media in the form of a practicum to make respiratory system props resulted in an average number of 83.3571 with a sample of 14 students of class XI MIA. The average value of learning outcomes on skills learning outcomes is 73.5714 &lt; 82.3571, so it can be interpreted descriptively that there is a difference in the average learning outcomes with process skills. Based on the results of the calculation of the Normality, Homogeneity and Correlation test, it shows that there is a relationship between cognitive learning outcomes and the biological process skills of students in class XI MIA MA Nizhamiyah Ploso.</em></p> Muhamad Rozak Hidayat, Fatikhatun Nikmatus Shalihah Copyright (c) 2024 https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/2221 Wed, 20 Dec 2023 00:00:00 +0000 The Effectiveness of Activated Carbon as an Adsorbent in Reducing Acid and Peroxide Levels in the Refining of Rice Bran Oil (Oryza sativa L.) https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4441 <p>Rice bran is one of the by-products of the rice milling process that has the potential to be utilized because<br>it contains 10-13% bran oil. Rice bran oil can be used as raw material for pharmaceuticals, cosmetics,<br>and food oils. The purpose of this study was to determine the effect of activated carbon concentration and<br>blanching process time on the quality of rice bran oil and it is hoped that bran oil will meet quality<br>standards by looking at 3 parameters, namely acid number, peroxide number, and color inspection. The<br>purification process is carried out in 4 stages, namely the extraction, distillation, degumming, and<br>bleaching processes. The dependent variable in this study was the concentration of activated charcoal<br>carbon and the bleaching time where the concentrations used 5%, 6%, 7% of the weight of the oil and the<br>bleaching time was 15 minutes, 25 minutes, 35 minutes. The independent variables are the value of the<br>acid number and the peroxide number which will be compared before and after purification. The best<br>research results on acid number using 7% activated charcoal carbon concentration and a bleaching time<br>of 35 minutes the value is 0,36 mg NaOH/g with a percentage decrease of 61%. The best results on the<br>peroxide number using activated charcoal carbon concentration of 7% and bleaching time of 25 minutes<br>the value is 6,7 mek O 2 /Kg with a percentage decrease of 77%. The results of the analysis, activated<br>charcoal can be used as an adsorbent in the bran oil purification process because it provides a<br>significant value before and after purification.</p> Siti Musyarrofah, Akyunul Jannah Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4441 Tue, 05 Dec 2023 00:00:00 +0000 The Determinants of Accounting Fraud Tendency https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4440 <p>Accounting accounting tendencies are closely related to corruption. Since 2015 until now, village funds<br>distributed by the government have been quite large and distributed to all villages for village<br>development purposes, but there are still many cases involving village funds or hiding city funds.<br>implemented by the Village Government. So this research aims to examine the influence of internal<br>control, organizational ethical culture, and tolerance on trends in accounting conditions. This research<br>uses a quantitative method using primary data in the form of a questionnaire distributed to the Kandan<br>Village Government consisting of the village Head, Secretary, Minister of Finance, Minister of General<br>Affairs, Minister of Finance, Minister of Welfare, Neighbors), and Residents. Office, Village Public<br>Services, and Community Empowerment Agency. The research used 30 respondents with a saturated<br>sample approach using data analysis techniques using multiple linear regression analysis to analyze<br>hypotheses. The research results show that internal control and recovery do not influence accounting<br>conditions. On the other hand, the ethical culture of an organization influences the tendency for<br>accounting conditions to occur.</p> Sri Agustina, Zaenal Wafa Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4440 Tue, 12 Dec 2023 00:00:00 +0000 Designing Worksheets for Circle Material to Improve Students’ Numeracy Skills https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4439 <p>Numeracy is the ability to use numbers, data, and mathematical symbols, as well as knowledge and skills in making decisions related to real-life problems. In the current learning era, students are challenged to enhance their numeracy skills. Therefore, instructional materials that can accommodate this need are essential. Hence, the purpose of this research is to develop student worksheets on the circle to improve the numeracy skills of eleventh-grader students in a public school in Yogyakarta. This study employs a research and development approach using the ADDIE model (Analyzing, Designing, Developing, Implementing, and Evaluating). Data collection techniques include interviews, observations, questionnaires, numeracy skills tests, expert material validation questionnaires, and expert media validation questionnaires. The sources of data in this study are eleventh-grader students in a public school in Yogyakarta, Indonesia, two material expert validators, and two media expert validators. The curriculum, learning model, learning resources, and student characteristics become the objects of this research. The results of this study indicate that: (1) students’ numeracy skills are in the medium category, necessitating an analysis of the need for students worksheets to improve these skills; (2) the researched developed student worksheets containing covers, introductions, learning achievement, learning objectives, content, bibliography, and authors identity; (3) the media design results were then validated by material and media experts, indicating that all experts stated that the media is in the good category, making it valid for use. This research will proceed to the implementation and evaluation stages.</p> Siti Magfiroh, Nafida Hetty Marhaeni Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4439 Sat, 16 Dec 2023 00:00:00 +0000 Analysis of the Needs of Mathematical Comics to Improve Students Numeracy Literacy Skills in Cartesian Coordinate Material https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4438 <p>The purpose of this study was to analyze the need for mathematical comics to improve students&amp;#39;<br>numeracy literacy on coordinate cartesian material. The sampling technique used by researchers<br>in this study is a purposive technique which is a sampling technique with certain considerations.<br>The data collection instrument used in this study was using a preliminary study questionnaire. The<br>preliminary study questionnaire used aims to determine students&amp;#39; needs for mathematics comics<br>and determine the level of student numeracy literacy. Based on the results of the research above, it<br>is known that there are still many students who do not like mathematics and have difficulty in<br>understanding the mathematical material provided. The learning media used also cannot make<br>students like mathematics. On the other hand, students are very interested in the idea of using math<br>comics in mathematics learning. Moreover, researchers assess that students&amp;#39; numeracy literacy<br>skills still need to be improved. Therefore, mathematics comics to improve students&amp;#39; numeracy<br>literacy skills are needed.</p> Nafida Hetty Marhaeni, Muhammad Irfan, Monica Arnal Palacian, Astri Wulandari Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4438 Thu, 21 Dec 2023 00:00:00 +0000 Library Transformation Based on Social Inclusion in Argosari Village Yogyakarta https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4437 <p>Library is one of the information centers that plays a crucial role in supporting community development.<br>The transformation of libraries has become an urgent need, especially in rural areas, to address the<br>challenges of social inclusion. This research aims to explore and implement a library transformation<br>based on social inclusion in Argosari Village, Sedayu, Bantul, Special Region of Yogyakarta. The<br>research method employed is participatory action research involving active participation from the local<br>community. Data were collected through interviews, observations, and documentation. The research<br>findings indicate a real need to transform the library into a center for social inclusion capable of serving<br>the diverse needs of various community groups. Through a series of participatory activities, the library in<br>Argosari Village successfully transformed into a welcoming and inclusive space for all layers of society.<br>The implementation of library transformation includes providing easily accessible information resources,<br>training and skill development for the community, and efforts to build partnerships with institutions and<br>other communities. With these changes, the library is not cultural activities that strengthen community<br>involvement in the learning and growth process. This research contributes to our understanding of the role<br>of libraries in creating social inclusion at the village level. It is hoped that the results of this research can<br>serve as inspiration and guidance for the development of libraries in various other villages, supporting<br>government efforts to enhance access and community participation in the realms of literacy and<br>knowledge.</p> Rufus Abyater Kustiyarto, Purnomo Wahyu Anggoro, Farah Amalia Oktiviana, Wahyu Cahyo Agung, Afroga Muhakkat Destri Putra, Margaret Vinsensia Chelly Weroh, Hilda Junian Trapsilowati, Muntaha Sururi, Salmadhiya Ananda, Cahya Karunia Wibianingrum, Titi Yuana Wulandari, Abdulloh Khanif, Indah Permatasari, Fahnarul Damayanti, Muhammad Ari Farhan Rizqullah, Nafida Hetty Marhaeni Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4437 Tue, 12 Dec 2023 00:00:00 +0000 Dampak Pelatihan dan Kesiapan Individu untuk Berubah dalam Meningkatkan Kinerja Karyawan di UMKM Roncean Melati Jombang https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4165 <p>Usaha Mikro, Kecil, dan Menengah (UMKM) Roncean Melati di Jombang merupakan contoh organisasi yang menghadapi transformasi signifikan dalam beberapa tahun terakhir. Sebagai produsen dan distributor produk pertanian, UMKM Roncean Melati harus beradaptasi dengan perubahan teknologi, kebijakan, dan dinamika pasar yang cepat. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis dampak pelatihan yang diberikan kepada karyawan UMKM Roncean Melati terhadap kesiapan individu mereka dalam menghadapi perubahan. Penelitian ini mengungkapkan bahwa pelatihan karyawan di bagian memetik dan meronce dilakukan secara langsung oleh pemilik, memastikan pemahaman dan keterampilan yang diperlukan. Metode penelitian ini menggunakan pendekatan kualitatif dengan teknik observasi, wawancara, dan dokumentasi. UMKM Roncean Melati didirikan pada tahun 2009 oleh Bapak Rendy Nur Deva M.M. dan Bu Dewi, seorang dosen ekonomi. Hasil wawancara menunjukkan bahwa pelatihan memberikan dampak positif terhadap kesiapan individu karyawan. Karyawan bagian memetik dan meronce telah mengalami pelatihan yang membantu mereka memahami teknik memetik bunga melati dengan baik dan meronce sesuai permintaan konsumen. Karyawan menegaskan bahwa pelatihan ini telah meningkatkan kesiapan mereka untuk menjalankan tugas dengan efisien. Kesiapan individu untuk berubah menjadi kunci dalam meningkatkan kinerja karyawan di UMKM Roncean Melati. Karyawan yang awalnya tidak memiliki keterampilan spesifik dapat berhasil setelah mengikuti pelatihan. Program pelatihan efektif yang diterapkan oleh UMKM ini tidak hanya mempersiapkan karyawan menghadapi perubahan, tetapi juga meningkatkan produktivitas dan efisiensi di berbagai bagian.</p> <p>&nbsp;</p> M. Arif Adikara, Niken Puji Astutik, Nur Zulaikho Copyright (c) 2024 Multidiscipline International Conference https://ejournal.unwaha.ac.id/index.php/ICMT/article/view/4165 Wed, 20 Dec 2023 00:00:00 +0000