Authenticity and Revisit Intention: A Study of Kota Lama Surabaya

Abstract

Urban heritage tourism has become one of the most significant trends in the global tourism industry, reflecting tourists’ growing demand for meaningful, authentic, and memorable experiences in urban environments. Kota Lama Surabaya, with its colonial architecture, cultural narratives, and modern dynamics, represents a promising heritage destination. However, fluctuating visitation data, initially high after revitalization but declining in subsequent months raises concerns about the sustainability of tourist loyalty. This study examines the relationship between perceived authenticity, tourist satisfaction, and revisit intention, and further tests the mediating role of satisfaction. A quantitative approach with an explanatory survey design was applied. Data was collected through an online questionnaire using purposive sampling, targeting visitors who had experienced Kota Lama Surabaya in the past year. A total of 200 valid responses were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The measurement model confirmed that all constructions met validity and reliability standards. The findings show that authenticity significantly influences tourist satisfaction, and satisfaction strongly affects revisit intention. Satisfaction also mediates the link between authenticity and revisit intention, suggesting that authenticity must be accompanied by fulfilling experiences to build loyalty. Conceptually, the study reaffirms authenticity as a critical determinant of satisfaction and loyalty, while practically highlighting strategies such as credible storytelling, cultural festivals, and community engagement to ensure sustainable heritage tourism development.