Pembelajaran Ekonomi Kreatif melalui Penguatan Keterampilan Digital dan Produksi Kerajinan Siswa di SMA Negeri 1 Tanjung Bunga

Abstract

The development of digital technology in the current era requires students to have creativity, digital literacy, and skills that can support the development of the creative economy. However, the low ability of students to utilize digital media and limited skills in producing creative products are problems that need attention. The Student Creativity Program (PKM) activities aim to improve students' knowledge, skills, and creativity through Canva-based learning media training, the use of YouTube Channel as a promotional medium, and the making of rosary bracelets from beads and rope as creative economy products. The method of implementing activities uses a direct practice approach which includes the planning, preparation, implementation, and evaluation stages. The activity was carried out at SMA Negeri 1 Tanjung Bunga involving 85 students in grades X and XI and supported by 15 students of the Economics Education Study Program of the Larantuka Institute of Teacher Training and Technology. The results of the program indicated that participants showed a high level of enthusiasm and improved their abilities in utilizing digital technology and producing creative economic products. Based on the pre-test and post-test evaluation, there was an increase in participants’ average understanding of Canva utilization, YouTube Channel management, and creative economy concepts. Furthermore, most participants were able to design learning and promotional media using Canva, create and manage content on YouTube Channels, and produce rosary bracelets with both aesthetic and economic value. The program not only enhanced students’ digital skills and creativity but also fostered entrepreneurial attitudes as preparation for participating in the technology-driven creative economy.