Pendampingan Pengelolaan Media Sosial Sebagai StrategiPeningkatan Pemasaran UMKM
DOI:
https://doi.org/10.32764/tepbcj45Keywords:
Community Empowerment, Digital Marketing, MSMEs, Social MediaAbstract
Budugsidorejo Village, Sumobito District, Jombang Regency, has a majority of its residents working as farmers and running small businesses (UMKM) like gift bags, traditional herbal drinks, and noodles. The village's economy still relies on agriculture, but the growth of UMKM is starting to create new opportunities for marketing local products. This community service activity aims to improve the marketing strategies of UMKM in Budugsidorejo Village, Jombang, through the use of social media. The partners in this activity are three UMKM engaged in gift bag business, traditional herbal drinks, and noodles. The problem faced is a limited knowledge of using social media like Instagram and TikTok as a tool for digital marketing. The method used is Participatory Action Research (PAR) through mentoring, content creation, and account management. The results of the activity show that the UMKM actors successfully created social media accounts, designed logos, and produced digital content to market their products. There are a significant increase in followers, interactions, and sales, around 50%, shows that social media management can strengthen brand awareness as well as marketing performance. This program contributes to the economic sustainability of SMEs in the digital era.
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Copyright (c) 2026 Miftachul Chusnah, Siti Nur Qomariyah, Muhamad Ali Ridlo, Haya Fatimah, Fadilah Fajar Imama Hariyanti, Rina Amelia Putri, Ruli Masnah
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